How to stabilize the relationship between small LED brands and big distributors

For the development of LED lighting to this point, dealers have become a public resource in the lighting market, and a bridge for the rapid development of lighting brands in this market, because every successful LED brand has many high-quality dealers to cooperate with it. The win-win story is spread in the industry. Brands and companies grow together on the road of development. In the end, both parties have achieved their goals, allowing the brand to take root in the market and allow the company to grow rapidly, and the dealers have become The regional king of the dealer ranks. The formation of high-quality dealers has been the result of many years of wind and rain, and continuous learning and promotion have gained the status of today. The dealers are bigger and stronger. Is it only accepting big brands, but they don’t want to understand the small brands? Small brands urgently need to grow fast. Looking for quality dealers to cooperate, how can we impress the desire of quality distributors, and let quality distributors and small brands sit together on the same boat? What do you understand when you are thinking about a quality dealer? Finding the essence of things can also find a solution to the problem. Moderate profit margin is the first step in the relationship. The dealers in the lighting industry need profit. It is a common knowledge of all the companies that cooperate with them. The dealer's profit source has only one channel, which is to sell the distributor's products and let all The products all contribute corresponding benefits. The brand match of high-quality dealers must be a combination of high, medium and low. Each high-quality lighting dealer must have one or two big brands as the dealers' pillars. The big brands must be stable in circulation, and they can make money and sell well. Selling not making money is a practice in the brand industry. As a distributor, in the product portfolio, large brands will be deployed as market pioneers, and potential brands will be deployed as their own source of profit. The popularity of potential brands must be low, requiring manufacturers and distributors to work together carefully. The harvest will be harvested in the market. Many small brands can make some mistakes in communication with dealers, thinking that the sales of high-quality dealers will rise linearly. When sales do not rise, dealers are required to lower prices and rush to the market, thinking that this will allow The market is heating up rapidly and reaching the company's own goals. For example, as consumers' demands for health continue to increase, and the water quality of drinking water sources is getting worse, the water purifier brand is quickly recognized by consumers, but after all, such products cannot be used as consumers' daily essential appliances. Products, and the number of brands entering the industry has been increasing. Many small and medium-sized brands have begun to ask dealers to cut prices in order to make their products fast-selling in the market at this time, thinking that prices have dropped, sales have risen, but in the later stage. In operation, sales did not rise, or even began to decline, because the manufacturers forced the dealers to cut prices to make the dealer's profits damaged, so that the dealers lost the sales force. From the simple request to lower the price to increase sales, it can be seen that the small brand is completely ignorant of the dealer's strategy. The dealer's big brand can not make money, but this is an effective weapon for the channel development, and the second-line brand will not maintain the profit. What are the power distribution products? As a small brand, it is necessary to set aside a modest profit margin for the dealers. First, it has a place in the dealer's brand planning. The relationship will be stable, and then the way to expand sales is the first step in the relationship between small brands and quality distributors. . The personalized marketing plan is the fundamentally small LED lighting brand for the continuous development of the relationship between the two parties. Why is it not fast? There are many reasons, but the basic reasons are nothing but the lack of funds, weak product attack, and no new marketing strategies. Dealers and small brands can cooperate, mainly because of the potential of the brand. As a small brand, there are high-quality distributors in the market to cooperate with them, and marketing has the cornerstone of rapid success. The potential of the brand is played, and the advantages of the product are definitely the key, but the marketing strategy that is suitable for the market is the magic weapon for the brand to land. After years of market smelting, big brands have distilled their own brand marketing strategies and solutions. In marketing, they only need to copy and modify them. The big brands have strong brand influence as a support, and the unified promotion plan is in the region. The implementation of the market can also boost sales. Because of the series, small brands will not have their own brand's unique marketing strategy. It is necessary to design a marketing promotion plan for each regional market according to local conditions. As long as the brand positioning is accurate, the product advantage is perfect, the channel promotion is accurate, and the small brand It is also able to dominate the area. Whether small brands and high-quality distributors can continue to cooperate and develop continuously, whether small brands can always pay attention to market dynamics, and jointly develop with local distributors to promote local regional marketing and promotion programs. The sales of products in the local area have increased, and the relationship between manufacturers has been naturally stabilized. The relationship can naturally be deeper. In-depth cooperation will melt the relationship between manufacturers and distributors. How to maintain the interests and feelings intact, and to be integrated into one is the solution that many companies and distributors are seeking. A strong LED brand can achieve satisfactory cooperation with quality distributors, depending on the strength of the brand to bring benefits to the dealer. Although the large dealers have strong capital and channel operation capabilities, they also do not occupy the leading position in cooperation with strong brands. They are often in a weak state. The game with big brands often makes the cooperation uncertain, and the dealers must continue to grow. A stable partner is needed. Under the circumstances that small brands have little advantage, it is very difficult for distributors and enterprises to reach a harmonious relationship between fish and water. However, since small brands can be favored by high-quality dealers, the brand has its reasons for development. As a small brand, it also needs a high-quality distributor to be the pioneer of its own market. The needs and desires of both parties are completely consistent. With a common ideal, a mutually beneficial business model is required to form a synergy. For example, brands and distributors can use the form of mutual participation to build brands and markets. When each other has resources in the brand and market, the two sides will use each other to share the market with the greatest resources and energy. Research products, branding, and ultimately make small brands rejuvenate. Of course, such successful cases are still rare in existing businesses, but companies that can comprehend this new business model in advance will be at the forefront of the times. This kind of business model in which manufacturers participate in each other's shares is currently exploring the cooperation model of big brands. The United States is the first to try, but it is still based on unilateral, manufacturers participate in the agency company. Although the development of LED small brands is slow, but there are also ideas to explore, quality distributors as commercial resources, many small businesses want to occupy such channels, but cooperation with quality distributors, not only have ideals, but also have practical The method that can be operated will benefit both parties. In the end, the dealers will take the products as the main direction of the company, and the enterprises will continue to give resources to support. Only the two masters will continue to work together to jointly develop the most favorable cooperation mode and reach a consensus direction. ,Develop together.

Plastic Apron

HDPE or LDPE Plastic Apron is commonly used in Kitchen, Bakery, Food processing, Supermarket, Medical Examination, DIY, Hotel, Restaurant, Beauty Salon, Haircut, Hair Dyeing, Hospital Lab, retail store, shopping mall, grocery stores, daily household etc.
Size: Various sizes according to the customers' requirement
Color: Transparent or colorful
Features: Disposal, Single-use, Waterproof, Food Grade material, Non-toxic
Surface Dealing:Plain or embossed
Printing: Customized

PVC Apron, Plastic Aprons, Disposable Plastic Aprons, Kids Disposable Aprons, Disposable PVC Aprons, Disposable Aprons

BILLION PLASTIC MANUFACTURING CO.,LTD, JIANGMEN , https://www.jmtrashbag.com