Renault Truck Powers Guangdong Market

(Reporter Ma Hanqing reports) “Guangdong is the most important market for Renault trucks in China”—Reporters learned yesterday that multinational logistics truck giant Reynolds is making efforts to set up China and will focus on the high-end market. At the company’s multi-car Renault dedicated truck delivery ceremony, several executives from Renault Trucks attended the show, which showed that it attached great importance to South China.

Ren Huang, Director of Renault Truck Sales and Marketing, frankly stated that China's domestic high-end logistics vehicle market is not yet very mature. The purchase of logistics vehicles is cost-effective, and in the case of domestic overloading and the like are still relatively common, a self-employed, small-scale logistics company may see only two or three years, while high-end trucks pay attention to speed, safety and reliability. To save fuel, its cost-effectiveness must be seen within 10 years. Therefore, the high-end truck market is relatively large in South China where the economy is developed and traffic management is strict. In other areas, the market has a nurturing process. In fact, the overall market for imported trucks is very low. More than 400,000 domestic trucks are imported, while imported medium-sized and larger trucks may be only about 10,000, and even more than 20 tons. Currently, 60%-70% of imported trucks are concentrated in Guangdong. , Fujian and Zhejiang and other places. To this end, Renault's positioning is relatively clear, mainly for high-end dangerous goods, long-distance, fast logistics and other industries that require high reliability, Guangdong is Renault's largest market in China.

What will happen to the Renault Trucks recently? Its director of after-sales service Bi Bi said that China's market is changing very fast and the market competition is fierce. In the past, imported trucks were swarming in the construction market of mixer trucks. Due to policy changes, sales in the industry fell 60 to 70 percent in 2005. Now, everyone has gotten into the tractor, and the sales volume of 2,000 to 6,000 units in half a year has seven or eight European and Japanese brands competing, so each market is not big. Renault has set its own reasonable goal. There are currently nine dealers in China. The next step is to help dealers establish service points and maintenance points because the vehicles are fluid. Where do we want to drive? Our services are built. Where to go.


View related topics: Dongfeng Renault project tracking report

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