Chery Heavy Industry Enters the Field of Construction Machinery


Chery is the leader in China's own-brand passenger car. After successfully entering the heavy truck industry in 2010, it launched a new joint Swiss truck. Recently, Chery Heavy Industry Co., Ltd. officially unveiled at the 11th Beijing International Construction Machinery Exhibition and Technology Exchange Conference (BICES 2011), which is a collection of marine equipment, construction machinery, special vehicles, agricultural equipment manufacturing, sales and service. The new company is affiliated with Chery Holdings. At present, Chery Heavy Industries is a start-up stage, but it already owns excavators, mining vehicles, and advanced forklifts. These products will be launched in 2012 and will achieve global sales in 2013.

As the most eye-catching star in the construction machinery industry at BICES 2011, Chery Heavy Industries Co., Ltd. has brought its 20 new products to the show for the first time. Five excavators, one mine car, and 14 full-scale advanced forklifts are ranked in sequence. Magnificent and magnificent, become a beautiful scenery on the exhibition.

The booth of Chery Heavy Industries is located in the booth E204 of the outdoor exhibition area. The products exhibited represent the high level of domestic construction machinery, and some of the products have reached the international advanced level. The products exhibit many distinctive features and highlights. Chery Heavy Industry excavators represent high value-added, high-tech product positioning. These products will be launched in 2012 and will achieve global sales in 2013.

The Chery Heavy Industry Mining Truck Business has gathered a group of top experts and technical talents in the industry, established a first-class R&D team, and has now launched a new product, QRZ48, adapted to the mainstream of the market; the forklift is the earliest involved construction machinery product of Chery Heavy Industry. Now Chery Heavy Industries has established 150 network marketing service points nationwide. After the capacity reserve for the past two years, 2012 will be the year when Chery's Heavy Industry forklift business will become powerful and realize explosive growth.

As soon as the exhibition was launched, Chery’s heavy booths were crowded with people, and customers at home and abroad continued to be one of the most popular booths in the exhibition. The on-site visitors also gave a high rating to Chery's products. After listening to the technical features and performance advantages of Chery Heavy Industry's exhibits, they praised Chery's strong overall strength and first-class product technology. Heavy industry's products are not only high-tech, sophisticated, but also look beautiful and painted.

Science and technology change the world, it is precisely based on this corporate mission, Chery Heavy Industries through the integration of global resources, adhere to scientific and technological innovation, build China's own brand, and plans to use 5-10 years to create a world-class mainstream brand of mechanical equipment. The future Chery Heavy Industry is looking forward to!

It is understood that the three series of products being displayed are the products of Chery Heavy Industry's future corporate strategy. The medium and large hydraulic excavators with high technological content and high added value will be put on the market in 2012, and the new type of QRZ48 that adapts to the mainstream of the market. The mining vehicle strives to enter the top three of the mining vehicles within five years and was first involved in construction machinery Chery forklift trucks. It has established 150 network marketing service points nationwide.

Chery Heavy Industry is a large-scale modern enterprise engaged in R&D, manufacturing, sales and service of marine equipment, engineering machinery, heavy equipment, agricultural equipment and its supporting core components. The company is headquartered in Sanshan Economic Development Zone, Wuhu City, Anhui Province. , And set up a manufacturing base in Beijing with the Economic and Technical Research Institute, Overseas Business Division, Wuhu Sanshan Economic Development Zone, Wuhu Hi-tech Development Zone, Nanling County Economic Development Zone, Kaifeng City, Henan Province.

Chery’s development orientation is to strive to become a world-class leading manufacturer of machinery and equipment. It plans to establish a production base in the world and establish Chery’s brand through technological innovation. Currently, Chery’s overseas markets are mainly distributed in Russia, the Middle East, South America, and ASEAN.



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