LED lighting is deeply mired in price wars

In the past two years, the price war in the LED lighting industry has been heating up, product prices have been falling all the way, and corporate profits seem to have bottomed out. The major lighting companies have therefore made a lot of troubles: not to do LED, it must be a dead end, and to do LED, in the smoke of the price of the smoke, can not see the dawn of hope. In the Guangya Exhibition in 2014, the concept of intelligence came to the fore, and LED lighting companies saw some hope. However, whether the intelligence can withstand the price of LEDs, at least for now, is still unknown. According to incomplete statistics, in the first half of 2014, LED lighting prices plummeted, and the decline has fallen below the 20 mark. In fact, since 2012, the price of LED lighting has been continually fluctuating, with a drop of more than one-third of the original price, a drop of 40. The price has dropped. Some people think that technology continues to drive LED production costs and make prices fall. It has a power source; but at the same time, some people think that it is fierce competition in the market, making price wars an important means of competition for enterprises. Experts who made such judgments believe that this is a new product that has reduced the production cost in a targeted manner in order to adapt to market demand, and further competes with well-known brands at home and abroad. It is undeniable that the price drop makes the LED lighting products more competitive in the market than the general energy-saving lamps, and the market turning point may appear. On the other hand, we can also see that the linear decline in prices will accelerate the pace of industry integration and the survival of the fittest, forcing more companies or brands to strengthen management, optimize resources, integrate supply chains and other aspects to enhance their competitiveness. Meet the market outbreak with a better attitude. What can't be ignored is that this will also pose challenges to many domestic SMEs to establish brands, accelerate transformation, and provide opportunities for high-end transformation of the value chain. Encountering LED core technology barriers, domestic companies are reluctant to cut prices in the industry, with foreign companies represented by Japan's Nichia and Toyota Synthetic, American Cree, and European giants such as Philips and Osram, mastering core technologies and owning LEDs. Epitaxial wafers, chip manufacturing, and most of the core patent technologies of Blu-ray and white light, and through the mutual authorization and cooperation, have built a strict patent technology network around the world, which is already a public fact. Do not believe? Looking at the data, in the relevant patent countries for LED applications, Japan accounts for 27.9% of the world, and China only accounts for 9.34. Overall, most of China's LED companies do not master core technologies, and the gap is larger than that of foreign counterparts. Due to the lack of core patents in domestic enterprises, as the influence of enterprises in the international market continues to increase, they have begun to encounter patent technical barriers. Without the core competitiveness, there is no right to speak. This is a fact that cannot be avoided. Experts pointed out that at present, tens of thousands of enterprises in the LED downstream application industry have high product consistency, that is, using the same materials and the same control system, selling to the same market and customers, can not form a differentiation, which will inevitably lead to terminal application products. The fierce price competition. It is not difficult to see that the current price war of LED products has been everywhere. Many LED products are quoted once a month, even once a week, saying that the price of LED products is falling linearly. Although the price decline is conducive to the marketing of LED products, at least in the short term, if the production costs of LED industry are not falling at the same or faster rate, they will face the impact of falling product prices to a certain extent. They have to endure the pain caused by short-term adjustments. The company is aiming at the fierce competition situation of the LED lighting industry in the smart lighting big cake. If the enterprise wants to gain competitive advantage, it must find its own way, jump out of the product's highly homogenized mode, find a new blue ocean, and intelligent lighting is aimed at the enterprises. Cake. In an era of more and more convenient, fast and efficient, various intelligent products and operating systems are emerging one after another, and smart lighting will undoubtedly become a new direction for future development. Intelligent lighting is gradually becoming familiar to consumers. In June, Guangya Exhibition, intelligent lighting can be described as the limelight, and is highly sought after. Exhibitors can remotely control the intelligent lighting system of lighting equipment in their homes through mobile devices such as mobile phones and iPads. The advantages of simple control, safety and comfort are highly appreciated by participants. In fact, after more than a decade of development, China's smart lighting industry is still tepid, so many smart lighting manufacturers are persistently worried. When can we achieve the unification of industry standards, so that the marketization of intelligent lighting can burst out like a blowout? It’s all unknown. Throughout the domestic intelligent lighting market, the manufacturers engaged in a variety of mixed products, uneven quality, product quality is uneven, affecting consumers' trust in smart products. After years of development, the intelligent lighting market has always lacked a unified standard, which inevitably creates some technical barriers and cannot provide users with complete solutions. The smart lighting industry also lacks national standards for consumers to refer to, so the market is very chaotic. In addition, the level of after-sales service in the intelligent lighting industry is relatively low, the intelligent lighting system is relatively complicated, the correlation between the systems is relatively large, and the probability of problems is relatively high. At this time, if the after-sales service cannot be in place, the customer will be seriously affected. Satisfaction with smart lighting products. Although the domestic intelligent lighting industry has experienced nearly two decades of development, it has not yet achieved significant development and is still in its initial stage of development. The concept of consumption, the lack of quality of products, the lack of standards and their production technology have become the roadblocks for blocking intelligent lighting.

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