Auto parts exhibition hall "look" in the middle

From April 21 to April 29, 2014, the 13th Beijing International Automobile Exhibition (hereinafter referred to as “Beijing Auto Show”) will be held as scheduled in the new hall and old hall of the China International Exhibition Center in Beijing. It is reported that more than 2,000 vehicle and component companies from 14 countries and regions participated in the 2014 Beijing Auto Show. What do you think of when talking about auto show? Is the new car release or star, supermodel help, crowded exhibition hall? All of these are true. The annual auto show is not only a good opportunity for the launch of new cars and corporate branding, but also a time for the display of new products and new technologies. All previous auto shows have become the vanes for leading new products and new technologies. If you say new technologies and new products, then the spare parts companies exhibition area is essential. What new technologies will be exhibited at the Beijing Auto Show this year. How should the parts and components exhibit?

How to see parts exhibition

The theme of this year's Beijing Auto Show is "The car makes the future better." To make the future better is to rely on more new technologies and ideas. In this year's Auto Show, domestic and foreign parts and components companies providing advanced technology will be present at the show. It is reported that this year's Beijing auto show parts exhibition area of ​​70,000 square meters. This year, some parts and components companies will participate in the new exhibition of the China International Exhibition Center together with the vehicle companies. From the current exhibiting information, Matsushita Electric Motors, Hangsheng Electronics, All Resistant Plastics, NTN, NSK, BorgWarner, Fast are in the W2-W Zone; LG Group, Toyota Textile, Marelli, Aisin, Hitachi, and Electric Equipment, Czech Teget, and other companies in the W1-W exhibition area. The old museum is still the "main battlefield" of parts and components companies. In addition to exhibiting automotive drivers and chassis, body and accessories, automotive supplies, and auto maintenance products, the Electronics and Electrical Appliances Zone and the New Energy Expo have also been established. In addition, it has also attracted participation from relevant companies in the Internet-connected vehicles and complied with the development trend of smart cars. It will fully demonstrate the overall level of development of Chinese parts and components companies, technological research and development achievements, and the future development direction of green automotive technologies.

What to see at the parts booth

What are the highlights of the 2014 Beijing auto show parts exhibition? It is reported that in addition to the annual auto parts and auto parts display, the Beijing Auto Show this year also boasts the latest technologies and products for new energy applications, safe driving, and automotive interconnection. In recent years, active safety technology has become a field in which many vehicle companies and parts and components companies have focused their efforts. At this year's Beijing Auto Show, Bosch, Denso, Hitachi and other companies have brought active safety technology related products; in terms of new materials, Toyota Textile has exhibited lightweight automotive interior parts and seating products made of foam materials. In terms of energy-saving and emission-reduction technologies, Bosch, Denso, BorgWarner and other companies have brought optimization products for gas distribution and fuel supply systems. In addition, tire companies also exhibited tire products with low roll resistance and low energy consumption, such as the BluEarth series from Yokohama.

Parts companies have different views

The author contacted a number of parts and components companies to understand what new products and technologies will be brought in this year's car show. At the same time, many parts and components companies also expressed their views on the annual auto show. Says "a thousand Hamlets in the eyes of a thousand readers." Similarly for the auto show, the various parts and components companies are not the same. Different from the Shanghai Auto Show, the Beijing Auto Show arranged the exhibition area of ​​the parts and components companies in the old building of the China International Exhibition Center in the urban area instead of arranging with the entire vehicle exhibition area. For such arrangements, parts and components companies have different views.

Some companies “like it” for such arrangements, and some companies have expressed their desire to arrange with the entire vehicle area. Some companies stated that such an arrangement would help distinguish the exhibitors. This would be more conducive to the role of the auto show. The so-called “outsiders look at the whole vehicle and the insider looks at the parts and components”. Companies that want to arrange with the vehicle exhibition area think that the auto show separating the two places is more or less inconvenient. One auto show once a year, N parts exhibitions one year. For parts and components companies, which ones to participate in and which ones do not participate is a problem. How to choose the scale, influence and professionalism of the exhibition, and various parts and components companies also have their own ideas. For companies that are "not bad", their choice is "no one less." However, subject to the constraints of budget, geographical and other factors, some companies have to think twice before going ahead, either by differentiating their scale of participation or participating in another year. There is no doubt that the influence of the auto show has been increasing year by year. Stars and supermodels have helped the auto show to continuously increase its propaganda and influence. Many visitors are looking forward to the appearance of “male god” and “goddess” in the auto show. . However, for the parts and components companies, it does not seem to have much effect on whether the stars have come to the auto show. Some companies are of the view that the help of the stars to help the entire vehicle exhibition area can also indirectly drive the popularity of the parts exhibition area, and some companies believe that the auto show business atmosphere should not be too strong, after all, the origin of the auto show is the car and parts exhibits.

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