In 2015, will the company's rebranding tide become the main instrument business?

In the past two days, the author has checked out the instrument companies that have chosen to join forces and realize mutual benefits in 2015, including self-owned shares, ABB, and Kelu Electronics (Details). It is not difficult to find that these leading enterprises are not limited to the objects in a certain field when they cooperate with the outside world, leading to the increasingly blurred boundaries of the industry and the spread of the company's business. In order to match the scope of their business, they began to change their names, and they chose to take the current hot spot as a new foothold, gearing up for a big fight. After the transition, will the original instrumentation business be abandoned? What's the end of the game?

Predecessor: Ningbo Samsung Electric Co., Ltd. In October this year, Samsung Electronics announced that the company’s full name has been changed from “Ningbo Samsung Electric Co., Ltd.” to “Ningbo Samsung Medical Electric Co., Ltd.” and agreed to abbreviate the company’s securities from “ Samsung Electric was changed to Samsung Medical.

Samsung Electric stated that at present, the company has gradually formed a dual main business structure of medical services and power products . Due to the formal transition into medical services in 2015, the power product industry is still temporarily the main source of business income. In the future, as the strategic transformation of the company is gradually implemented, medical services are becoming the main engine that will drive the company's future business development and performance improvement.

It is understood that Samsung Electric has invested more than two billion yuan to improve the medical investment structure system and build a platform for the development of the medical industry. It plans to adopt a variety of development models such as mergers and acquisitions, cooperation, and joint ventures between 2015 and 2020, with 150 wholly-owned or controlled companies. Hospitals and other medical institutions.

Predecessor: Jiangsu Linyang Electronics Co., Ltd. In October of this year, Jiangsu Linyang Electronics Co., Ltd. held the twenty-seventh meeting of the second board of directors by means of on-site voting and online voting, and successfully passed the change of company name. The proposal is to change the Chinese name to “Jiangsu Linyang Energy Co., Ltd.” and the English name to “Jiangsu Linyang Energy Co., Ltd.”.

Those who are familiar with Linyang Electronics should know that this change of name is also related to the company's future development layout. Since 2012, Linyang Electronics has invested heavily in photovoltaic applications, focusing on distributed photovoltaic power generation operations . Under the background of the “Internet” national strategy and the national power system reform, we strive to build a smart photovoltaic power station operation and maintenance cloud platform, and at the same time provide customers with leading microgrid system solutions, and from distributed renewable energy generation, microgrid and many more Starting from a professional direction, the company plans to integrate ecological energy closed loops from upstream power generation to downstream power consumption and electricity sales, and proposes to become the strategic goal of “the largest interconnected operation and service provider in the eastern distributed energy and energy efficiency management field”.

After continuous efforts, Linyang Electronics has gradually formed a three-engine development pattern of “smart, energy-saving and new energy”. The author believes that from the perspective of future business development, the company’s name as Linyang Energy is not unexpected. The clean energy sector has a huge potential market in the future and in the future. I hope the company can go further and further.

Predecessor: Jiangxi Sanchuan Water Meter Co., Ltd. On December 16, Jiangxi Sanchuan Water Meter Co., Ltd. Board of Directors issued an announcement on the resolutions of the 16th meeting. The company name is planned to be changed from "Sanchuan Water Meter Co., Ltd." to "Sanchuan Wisdom Technology Co., Ltd." ( The name has been approved in advance by the administrative department for industry and commerce. The corresponding English name is changed to "Sanchuan Wisdom Technology Co., Ltd". The proposal was passed with 9 votes, which will be submitted to the general meeting of shareholders for consideration.

Sanchuan Company is currently the largest domestic water metering product manufacturer with the most complete variety and the most extensive market coverage. With the advantages of brand, scale, marketing channels and technological innovation, the company's business area is gradually measured by water to water, water monitoring, and water. The development and extension of processing and healthy aquatic life products and services ; and on this basis, we will actively build a smart water data cloud platform, promote contract water conservation management, promote the construction of smart cities, and cut company business into the fields of big data services and internet finance.

Mikawa said that this change of name will better reflect the current development status of the company and its future development strategy.

The author found that everyone's name was changed only to better reflect the company's future direction of development and business areas, just as now seems to have unlimited potential in the energy field, it has attracted Lin Yang Electronics and other "turn." However, the warm development of the instrumentation and meter industry in 2015 also brought confidence to some companies. Some people turned to invest in it, and some people continued to “loyal” their original fields after “changing their vests”.

Predecessor: Zhejiang Yongsheng Instrument Co., Ltd. In July of this year, Zhejiang Yongsheng Instrument Co., Ltd. announced that due to development needs, the company has changed its name from "Zhejiang Yongsheng Instrument Co., Ltd." to "Zhejiang Yongsheng Technology Co., Ltd. since July 1, 2015. Ltd.". After the change of name, the business entity and legal relationship remain unchanged, and the originally signed contract continues to be effective.

All along, the main business of Yongsheng Technology shares comes from the development, manufacture and sales of control valves. It is an integrated modern industrial enterprise. Its products include five series of smart valves, ball valves, butterfly valves, self-operated valves and special valves. It is one of China's most advanced industrial control valve R&D and manufacturing bases in the fields of oil, natural gas, clean energy, and power. After the change of name, the company will continue to specialize in the field of industrial control valves . At the same time, it is worth congratulating that in the first two days, Yongsheng Technology successfully listed on the New Third Board on December 16.

Predecessor: Shenzhen Yuxi Instrument Technology Co., Ltd. In October this year, Shenzhen Yuxi Instrument Technology Co., Ltd. announced that due to the company's development needs, the Chinese name of “Shenzhen Yuxi Instrument Technology Co., Ltd.” was changed on October 27th. For "Everymax Instrument (Shenzhen) Co., Ltd.", all the original company's business and creditor's rights and debts were inherited by Yimaimai Instrument (Shenzhen) Co., Ltd. In the same way, the relationship between the business entity and the legal relationship after the rename is unchanged, the contract signed by the original company continues to be effective, and the original business relationship and service commitment remain unchanged. (The author could not help but want to say, how to change the name is due to the company's development needs, ha ha)

Founded in 1992, Yimai Instrument (Shenzhen) Co., Ltd. was one of the earliest professional integrated circuit design companies in China. Has been committed to the research and design of electric energy meter and its intelligent application technology. In 2005, Shenzhen Yuxi Instrument Technology Co., Ltd. (original name) was established.

After five years, Singapore EDMI Co., Ltd., which is focused on the research and development of electric energy meters, water meters and gas meters, successfully controlled the company through equity acquisition. With the support of the headquarters and the efforts of all parties, Yuxi Instrument Technology Co., Ltd. (original name) has been well developed and has been able to independently complete most of the electronic energy meter type test projects stipulated by international standards.

With the growth of the company's business scale, taking into account the long-term strategic development, eventually renamed. The author believes that with the support of EDMI's headquarters funds and scientific research force, Etimax Instrument (Shenzhen) Co., Ltd. will continue to be committed to provide a full range of power metering solutions for customers around the world , let us look forward to!

There are only a few of them. I did not find a specific name change announcement. For example, Holley Instruments stated in the 2016 campus recruitment materials. On the occasion of the company’s 45th anniversary in 2015, Holley was again innovating itself, transforming itself, and changing the name of Holley Instrument to “Hua Li Technology”; Changzhou Shenglide Electromechanical Co., Ltd. Co., Ltd. was renamed as Changzhou Shenglide Weighing Equipment Co., Ltd. It was originally an export-oriented enterprise specializing in manufacturing industrial weighing equipment. Its main business includes instrumentation and industrial automation.

Some people say that why should the company name change its business scope? Not only is the handling of the relevant procedures cumbersome, but many of the previous names have to be replaced. I don’t know how to explain it for a moment. Let’s give an example.

The rumors of Kaiyuan Instruments Kaiyuan Instrument, which has been renamed for a long time, have been renamed for a long time. Since March this year, various kinds of sources have been disclosed and related issues have been initiated. The cause of this incident was mainly due to an investigation initiated by investors. . The survey is to allow investors to select the field of Kaiyuan Instruments, with three options: coal, medical and agricultural machinery. The results showed that 39% of investors chose coal, 49% of investors chose medical care, and 12% of investors chose agricultural machinery.

In fact, Kaiyuan Instrument is a professional coal quality analytical instrument R&D, production, and sales company. It is also the only listed company in the domestic coal inspection industry. This "accidental" investigation results show that the current company name of Kaiyuan Instruments does not clearly reflect its product characteristics, and discerning people will find that once investors find it difficult to understand their products and main business through the company name, they will provide financing for Kaiyuan Instruments. Work is bad.

The author believes that excluding the incomplete effects of survey data, as a listed company that has been established for more than 20 years, only one-fourth of the recognition is indeed "chilling", but there are many other effective ways in addition to the rename. Can help companies to strengthen the brand image, rumors have long been no action may also take this into account. In the end, how to deal with the knife depends on how the top executives weighed. We all look forward to the appearance of the “new face” with the author!

to sum up

From the turmoil of Kaiyuan Instruments, we can see that the company name is the most intuitive embodiment of the company's main business and development strategy, so it is indeed necessary to have a name that meets its own philosophy. In this wave of rebranding in 2015, companies mostly expanded their existing business scope to upstream and downstream services and created integration to meet customer needs, instead of “abandoning” the instrument from “energy” or technology . From the overall economic environment of the year, this is a "curve-saving country" approach adopted by instrument companies in the face of sluggish industries. Therefore, the author hopes that these companies will not forget their minds at the same time as paving the way for the future, do a good job in each station, and strive to bring more new profit growth points to the instrument industry.

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