Analysis of the reasons for the weak sales market of LED lighting industry

The continuous upgrading of market competition and the impact of foreign products have made China's LED lighting industry in a weak position, while small and medium-sized brands have no market for display and development under the pressure of big brands. What makes China's small and medium-sized LED lighting enterprises market? Weak, what is the reason? Let Xiaobian do a brief analysis for everyone:
1. Conceptual backwardness:
The backwardness of ideas involves many aspects. On the manufacturer side, some people think that the technology content of lighting is low. At first glance, there is no need to invest in development as long as it is counterfeit. Some people think that high-end products have no market, large investment in development, and high risks. Other concepts of implementing standards are weak. Turn a blind eye to various technical standards and norms; even low legal concepts, shoddy, fake and shoddy. From the user's side, some troupe leaders believe that lighting can be used as long as they can cope with performances, and they are reluctant to invest more funds to update equipment or purchase high-end luminaires; some theater management personnel reject high-performance, high-performance lamps with complex requirements and light leakage. Do not care or not, only satisfied with the performance without problems, less light bulbs on the line; there are a few lighting personnel used to the old lamps are reluctant to accept new things, new products.
2. The design strength is weak:
Some luminaire manufacturers have a small number of designers, not even, and the level of professionalism is low, and they often invite people when developing new products. Although it is possible to get a real luminaire expert, they don't understand the stage. If they don't understand the function of this luminaire on the stage, they may not be able to design a luminaire that is welcome for the stage. In addition, after the product is developed, it will leave, and it is impossible to improve and upgrade the product.
3. Insufficient investment in lighting development, lack of technical reserves:
In recent years, some domestically-minded manufacturers have begun to invest a lot of money and develop some new products, but for a country with a vast territory like China, it is still far from enough. Driven by economic interests, short-sighted behavior is not uncommon, and it is even rarer to be willing to invest heavily and make technical reserves.
4. Low-end market impact:
At present, many theater companies and theaters are financially strapped, especially for a large number of small and medium-sized theater groups and prefecture-level theaters. Therefore, products with low prices and low performance still have a wide market. Various manufacturers are vying for the low-end market, and price wars are inevitable. The cost of the product can save one cent and never save five cents. The material is thinner, the wire is a little shorter, and the process is less. The quality of the product is wiped out a little bit. High-end products such as Yangchun Baixue and others are not good, and the manufacturer's own ability is not enough, and it is also comfortable in the low-end market.
5. The management level of the manufacturer is not high:
Domestic lighting factories are mostly small enterprises, and many of them are private enterprises. Although a few have passed ISO9000 and other international certifications, there are still a lot of hand-workshop-style production and family-style management, lacking the construction of a modern enterprise system.
6. The impact of foreign advanced products:
The entry of advanced foreign lamps and lanterns has brought new technologies and new ideas to the Chinese people and also hit the domestic market. At present, high-end products can be said to be dominated by foreign products. Many large-scale theaters built in the past two years have adopted imported lamps as long as economic conditions permit. Some domestic manufacturers are unable to compete with foreign brands, and can only give up the development of high-end products, which has a certain negative impact on the development of domestic lamps.

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